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Market analysis, trends and innovation strategy Innovation is a key differentiator to generate value and a strategic competitive advantage for growth.
The innovation process requires skill and knowledge in multiple domains. With this, organizations frequently rely on the external sourcing of missing competences.
a&r can be your partner of choice in:
- Market analysis including the evaluation of your business case and project feasibility
- Competitor analysis through Mintel Global New Product Database and other sources
- Scouting for innovative ingredients and delivery forms either product-based or technology-driven
- Finding licensing opportunities via our licensing platform or tailor-made portfolio analysis

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